CORBIN — During Tuesday's regularly scheduled Corbin Tourism board meeting, Tourism Director Maggy Kriebel announced a new half-marathon coming to the city of Corbin this year.
The Colonel Sanders Half-Marathon (name subject to change) will be held at 8:30 a.m. Nov. 14, and will start and finish on Depot Street.
The marathon would be a tourism and city-owned event, as opposed to an outside event owner using the city’s facilities.
Kriebel said she has already put together a committee of five people and that they held their first planning meeting last week.
“I made sure that people on our committee were community runners who are used to being involved in things like that,” she said.
Kriebel said she has been doing research by visiting other marathons, speaking with marathon organizers, and procured help from local high school cross country teams.
“We’ve been exploring routes, we started working on a budget, securing prices for things like T-shirts and awards. I’m working on a sponsorship plan.”
Kriebel said her intent is to get the entire race covered in sponsorships and that she has been working on fostering a relationship with marketing executives at KFC Yum Brand in hopes of using the Colonel’s likeness on medals, etc.
Kriebel says the event's Facebook page was created earlier this week and that it has reached over 1,000 people already. Fifty people have responded with interest or have said they were planning on attending to the event.
The race will feature a Colonel Sanders lookalike contest with a cash prize.
Kriebel also announced a new marketing campaign called “I love Daniel Boone Country.”
The campaign was created through the Bright Leadership Group Project and will aim at growing the awareness and interest in the 18 county Daniel Boone region as a whole.
Each member of the region will work together in creating videos that will have people from around the region explaining why they love Daniel Boone country. The campaign will also provide free stickers.
The videos will be posted on social media sites and websites of all the partners throughout the region.
Kriebel also shared the success of Finger Lickin' Chicken Week with the board.
“Huge success,” said Kriebel. “It was a huge success. I talked with Old Town Grill yesterday, he told me he sold about 800 that week.”
Kriebel said that several other restaurants had given great feedback on the event and that some have even told her they expect Chicken Week to be as big as Burger Week soon.
“It gets people talking and gets people into the restaurants that they may not even try, and gives them a reason to come back.”
“I think that’s the biggest thing, getting new patrons. That’s what I see the most and that’s really good,” responded board member Kristin Smith, who is also the owner of The Wrigley in downtown Corbin.
Kriebel mentioned there were discussions in the works of possibly bringing another food associated event to the city in the near future.
“We’re looking to continue to expand that, and maybe move in a little bit of a different direction with this particular food event,” she explained. She later added that she wanted to continue to mix things, but also continue to bring attention to local restaurants.
In other tourism board business:
- The board heard the first reading of a financial report and an independent audit for the fiscal year 2018-19. According to the audit, the commission’s budget was not exceeded overall in the current year.
“We have no comments or recommendations in the current year. We found no deficiencies to report,” read the report.
The board will call a special meeting in the near future to hear the second reading of the audit and financial report.
- Kriebel mentioned the possibility of installing a touchscreen kiosk inside KFC in Corbin. The kiosk would show attractions around Corbin and detail some of Corbin’s other businesses and events.
The tourism commission would purchase the kiosk and would be responsible for the software programing of the touchscreen kiosk.
“The main thing is I don’t want people leaving that KFC without at least knowing that there is a whole vast city outside,” said Kriebel.
- Kriebel announced that with the London-Corbin Airport looking to add passenger services in the future, it is also in the preliminary stages of creating a space to promote the two cities inside of the airport as passengers pass through.
The area would be a 10-by-10 space with banners promoting each cities' attractions, as well as brochures and a television displaying information.
All three tourism commissions will split the cost of the display.
- Kriebel announced that next year the city of Corbin would be hosting the international firefighters conference.
- The board approved its enrollment into the Sports Events and Tourism Association and approved to send Kriebel to the organization’s symposium in April. Kriebel hopes to make connections and bring future sporting events to Corbin by attending the symposium.