TIMES TRIBUNE (CORBIN, Ky.)
By Jeff Noble / staff writer
Can physical activity and healthy living be fun?
That’s what organizers of an event coming to Corbin think.
And that’s why they’re getting people excited about a community-wide competition to solve puzzles, uncover clues, and complete challenges in a mad dash to the finish line.
It’s called “HeartChase,” and the festivities get underway Saturday, Sept. 21, at Corbin’s Rotary Park. Registration begins that morning at 9 a.m., with the event going on from 10-11:30 a.m.
Sponsored by the American Heart Association and Baptist Health Corbin, HeartChase combines some magnificent games with friendly competition and a life-improving mission — to make for wonderful fun with an important purpose.
Matt Rountree, communications director for Kentucky with the American Heart Association, agrees.
“It’s the very first time we’ve held this in Corbin. We’ve had this in other cities in Kentucky, including Frankfort, Bardstown, and Elizabethtown, and when we hold these events, we stress the fun element in the event, while helping people make healthy choices. It’s been an absolute blast. People bring their friends, their families, their co-workers, with they love being in this scavenger hunt with a heart-healthy message. People who’ve participated tell me they’d definitely do it again next year,” he said Thursday.
The competition brings families, coworkers and friends together in teams of two to five persons.
Rountree added the event is a combination of the pulsating action of the TV series “The Amazing Race” and the wild team-based games of another show, “Minute to Win It.”
More than 150 persons are expected to participate at Corbin’s HeartChase, with the goal to raise $20,000 for the heart association. A minimum donation of $50 to the American Heart Association is required to participate, with donations used to fund cardiovascular research and preventative education in Kentucky.
“Heart disease kills more men and women than all cancers combined. The good news about heart disease is that it’s completely preventable 80 percent of the time, if people make the right choices, such as eating healthy, exercise regularly and not smoking. The goal is to get the entire Corbin community to be heart-healthy,” Rountree said.
In a statement Thursday, Baptist Health Corbin’s President and CEO Larry Gray said partnerships are now available to companies wanting to contribute and sponsor HeartChase.
“At this time, we are asking you to consider partnering with us to educate our community and raise funds for lifesaving research. We need you,” he noted.
While Baptist Health Corbin is the HeartChase Presenting Sponsor, there are openings available for one Game Central Sponsor, One Technology Sponsor, 10 Gold Level Checkpoints Sponsors, 10 Silver Level Checkpoints Sponsors, and 10 Hidden Donation Sponsors.
Those interested in sponsorships can contact the heart association’s Tiffany Bradley at 859-893-9408, or email her at firstname.lastname@example.org.
Rountree stressed that while HeartChase is a fun, friendly competition, the day of festivities is part of a bigger overall mission — to live with a healthier heart.
“The HeartChase is part of the ‘My Heart. My Life’ behavior platform, and it’s an important component of the American Heart Association’s sweeping national goal to improve the cardiovascular health of all Americans by 20 percent, and to reduce deaths from cardiovascular disease and stroke by 20 percent by the year 2020. If you’re a part of Corbin’s HeartChase, keep in mind that proceeds raised from events like this that we hold in Kentucky stays right here in Kentucky for cardiovascular research and preventative education efforts. We’re very fortunate in Kentucky to actually have more funds come into the state for cardiovascular research and preventative education efforts than what we raise in our communities. The American Heart Association is very passionate about helping families in Kentucky,” he pointed out.
Bradley said in a news release from Lexington, “The Corbin HeartChase is an event like none other. Our goal is for the community to come together and have fun, while supporting our lifesaving mission.”
If you’d like to register to be in the HeartChase, or need more information, contact Bradley at 859-977-4611, or visit www.heartchase.org.