TheTimesTribune.com, Corbin, KY

Local News

October 1, 2012

Paint the Town Pink

Uniting for breast cancer awareness

CORBIN — By Charlotte Underwood / Staff writer

In an effort to bring awareness to the fight against breast cancer, several local entities have partnered together to Paint the Town Pink.

About 85-percent of breast cancers occur in women who have no family history of breast cancer. These occur due to genetic mutations that happen as a result of the aging process and life in general, rather than inherited mutations, according to Baptist Regional Medical Center (BRMC) Public Relations Representative Becky Stewart.

BRMC, Mix 96, the City of Corbin and Corbin Mainstreet have joined together to promote Breast Cancer Awareness with a whole list of activities slated for October, which is Breast Cancer Awareness month. As a sign of “solidarity,” pink ribbons will be displayed around the city.

“These ribbons remind us of our commitment to preventing and treating breast cancer, and to supporting those courageously battling this disease. Countless Americans will participate in events this month to raise awareness alongside survivors and their families as they work together to save lives,” Stewart said.

A woman’s risk of breast cancer approximately doubles if she has a mother, sister or daughter who has been diagnosed with breast cancer. About 15% of women who get breast cancer have a family member diagnosed with it. About one in eight U.S. women — a little under 12-percent — will develop invasive breast cancer over the course of her lifetime. In 2011, an estimated 230,480 new cases of invasive breast cancer were expected to be diagnosed in women in the U.S., along with 57,650 new cases of non-invasive breast cancer. About 2,140 new cases of invasive breast cancer were expected to be diagnosed in men in 2011. A man’s lifetime risk of breast cancer is about 1 in 1,000.

Locally beginning Oct. 1, individuals from the Tri-County area will gather to begin to change these statistics by joining together in the fight against breast cancer

BRMC’s Breast Cancer Awareness information table will be set up in the main lobby of the hospital from Oct. 1-5, 2 p.m. to 4 p.m.

The information booth will also be set up on Oct. 8 during Corbin’s Octoberfest. There will be pink specialty items for sale each day at the information booth, such as pink cotton candy or pink snow cones.

The Baptist Family Fitness 2 Mile Run/Walk will also be held on Oct. 8 at 7 p.m. Pre-registration is required for the event by Sept. 28. Entry fees are $15 for pre-registration or $50 for pre-registration of a family of four or more.

After the pre-registration day, costs go up to $18 for an individual or $62 for a family of four or more. Registration and packet pickup will begin on race day at 4 p.m. at the First Christian Church Parking lot on Kentucky Street.

Only pre-registered participants are guaranteed a t-shirt. Proceeds will go to the Tri-County Cancer Coalition and Knox County Cancer Fund.

All Corbin businesses are invited to participate in the week-long event, which will run Oct. 1-8.

Sponsors are still being sought, according to Stewart.

There are varying levels of sponsorship and no sponsor is too large or too small since it is all for a good cause.

BRMC is asking businesses or individuals to help sponsor the “Paint the Town Pink Event.”  For a $30 sponsorship, the business or individual will receive a PINK door ribbon and be included in printed material.

“This month, we join together in honoring the women and men lost to breast cancer. In their memory, we recommit to supporting the hard-working researchers, health-care providers, advocates, and organizations dedicated to treating and curing this devastating disease.

We embrace our mothers, daughters, sisters, and loved ones currently battling breast cancer, along with their friends and families, and we resolve to one day defeat it,” Stewart said, adding that everyone was welcome to participate.

 Proceeds from the sponsorships, merchandise sales and 2 mile run/walk will benefit the Knox County Cancer Patient Fund and the Tri-County Cancer Coalition.

A list of activities at BRMC is available on its website  at www.baptistregional.com. Registration forms can also be found on the website.

For more information or questions about sponsorship, contact Becky at 606-523-8584 or Tiffany at 606-523-8547 or email brcmarketing@bhsi.com.

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